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Resilience through new business fields

New business fields.Less dependence.

NullAufEins develops and launches new revenue streams—for a more resilient business model.

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The starting point

The core business works.
Until the rules change.

Many companies are successful, yet more dependent on individual products, sales channels, customer groups or market assumptions than their day-to-day operations reveal.

The answer is not another innovation presentation. It is additional, commercially viable business that complements the core without replicating its critical dependencies—and therefore genuinely diversifies risk.

The result: prioritised options, tested assumptions and a clear plan for the first 90 days.

Executive Business Resilience Stress Test

Kill Your
Company.

We deliberately switch sides: thinking like a new competitor, a disruptive technology or a changing market, we attack the company’s own business model on paper.

01

Dependencies

Which assumptions, channels, products and customer groups hold the current business together?

02

Attack scenarios

How could new market entrants, technologies or changing expectations weaken the model?

03

New options

Which additional business fields use existing strengths while diversifying risk?

04

90-day focus

Which options should be developed, tested or discarded first?

Format1 day · 5–8 participants · Results presentation & 90-day focus
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The process

From vulnerability
to a new revenue stream.

  1. 01

    Challenge

    Identify critical dependencies and potential attack points in the existing business.

  2. 02

    Design

    Develop new business fields that match the company’s existing capabilities and assets.

  3. 03

    Validate

    Test key assumptions with real customers, data and lean prototypes.

  4. 04

    Build

    Build and integrate the new business—or spin it out as an independent venture.

Services

No strategy
for the drawer.

Felix Ladstätter working on new business models

NullAufEins can start with a clearly defined challenge or support the entire journey from the first hypothesis to a working business.

01

Business Resilience & Opportunity Workshops

Expose dependencies, anticipate market shifts and develop new strategic options.

02

Business Model & Venture Sprints

Structure and assess business ideas, then turn them into clear business cases and validation plans.

03

Validation & Go-to-Market

Test customer demand, develop MVPs, prepare initial revenue and enable evidence-based decisions.

04

Venture Building & Delivery

Build new business models and drive implementation within established corporate structures.

05

Integration or Spin-out

Integrate the new business into the organisation or establish it independently with the right governance.

Cases

New revenue streams.
Built to operate.

Selected, anonymised examples from my previous work.

01International Retail

Building retail media as a new B2B business

Built an additional revenue model around existing reach, retail space and customer access—from the business case and operating model to initial campaigns and international rollout.

New Revenue Stream · Venture Building · Scaling
02Consumer Subscription

Two revenue logics in one proposition

Developed a D2C model combining recurring consumer revenue with the build-up and monetisation of owned media reach, improving the underlying unit economics.

Subscription · Media Monetisation · Business Model
03Digital Health

A physical product extended by a digital service

Developed an integrated model in which a physical point-of-sale diagnostic product is extended by a digital results service.

Product–Service Model · Digital Enablement · Go-to-Market
Felix Ladstätter, founder of NullAufEins
“Companies rarely fail for lack of ideas. More often, they fail at execution.”

About NullAufEins

Think strategically.
Deliver operationally.

I am Felix Ladstätter, founder of NullAufEins. For more than twelve years, I have developed and delivered innovation, digital and growth projects—including more than five years in leadership roles.

I know both sides: the strategic development of new business models and the operational reality of large organisations. I have guided new propositions and revenue models from the first idea through business case, validation and go-to-market to roll-out.

That is why NullAufEins stands for pragmatic business building: clear decisions, early market feedback and visible results.

Let’s get started

Where is your business model more dependent than it first appears?

In a no-obligation 30-minute call, we will look at your current situation and determine whether a business resilience stress test is the right starting point.

Book an intro call felix@nullaufeins.de